ISKTBN: i should know this by now.

It's Damn AWESOME Deliverability Week (don't forget to follow #deliverabilityweek on LinkedIn)! I'm diving into the DNS yet again because it's been the thorn in the side of small senders who venture my way so it's naturally top of mind. Join me on this ride to discover why the DNS is so damn hard! Today on "Things the Industry Learned" a LONG time ago (but we, alas, only mere mortals, painfully learn daily), the DNS (Domain Name System) is a beast. It's the root of all issues  (Almost all? Ok, fine. Not all, but a lot.)  and, when it wants to, will 'eff up your deliverability. In my long tenured position as a deliverability blogger of a whopping 3 to 4 months, 50% of my posts have something related to the DNS as the culprit behind the issue at hand! FIFTY PERCENT! Ok, fine, 4 issue-focused articles aren't much to be exasperated about. BUT I have been in this beautiful field of deliverability since (checks her resume...

  Today on "Things that are awesome!", I get to share BIG NEWS! Deliverability Week 2024 is coming! That's right you deliverability nerds. You finally get your day in the sun. Your week to geek out with your technique out!  Oof, did I just say that? YES, yes I did! And I don't care because I'm super jazzed to be able to collaborate with the deliverability greats out there that have taught me so damn much. Those that keep teaching me. Those helping me learn. Those correcting me when I'm mislead. Those guiding me when things get tough. And those cheering me on and believing in me. This deliverability thing can be hard. But having a community makes a world of difference! So although I'm celebrating the upcoming week that will be filled with wonderful content, undoubtedly loaded with secrets of the trade and, if we are lucky, full on rants dripping with sarcasm and brilliance, I'm really celebrating the people who have paved the way and made this an indust...