DNS: It's Damn Hard
It's Damn AWESOME Deliverability Week (don't forget to follow #deliverabilityweek on LinkedIn)! I'm diving into the DNS yet again because it's been the thorn in the side of small senders who venture my way so it's naturally top of mind. Join me on this ride to discover why the DNS is so damn hard! Today on "Things the Industry Learned" a LONG time ago (but we, alas, only mere mortals, painfully learn daily), the DNS (Domain Name System) is a beast. It's the root of all issues (Almost all? Ok, fine. Not all, but a lot.) and, when it wants to, will 'eff up your deliverability. In my long tenured position as a deliverability blogger of a whopping 3 to 4 months, 50% of my posts have something related to the DNS as the culprit behind the issue at hand! FIFTY PERCENT! Ok, fine, 4 issue-focused articles aren't much to be exasperated about. BUT I have been in this beautiful field of deliverability since (checks her resume...