Damn Punctuation
Today on "Things I learned", I get reacquainted with punctuation and how it, when it wants to, will 'eff up your deliverability. 🎵 Dun dun 🎵 (my version of the Law & Order transition sound) The consult started super simple. <!--Heavily paraphrased conversation.--> CLIENT: "My emails are going to spam and I heard I have to make changes for Yahoo and Google, but I don't know what to do." ME: "Sweet! I can surely help with that. Would you like a technical review, strategic review, the works, or just a couple hours to provide you guidance?" CLIENT: "Let's start with a couple hours because I don't really know what I need, but I know I have to do something with a DKIM and an SPF." ME: "You got it! We'll start by meeting for an hour when you have availability and will go through it one step at a time. Then we can meet again if there is more to do or we can talk about any other issues or concerns you may have....